Marco Dogliani
Global Marketing and Media Procurement Director BeiersdorfDay 1 | 3rd June
9:20 AM ALL-STAR PANEL DISCUSSION: Beyond automation: How can you leverage AI to streamline tasks and focus your team on strategic value add areas where the human element is critical from managing negotiations to stakeholder partnerships?
- Automate tasks and streamline compliance, data, and workflows to free up strategic focus
- Reimagine processes to drive efficiency, speed up decisions, and maximize long-term value
- Harness AI for operational gains while preserving human judgment in negotiations and partnerships
4:30 PM FIRESIDE CHAT: How can you improve contract transparency, expand compliance auditing while future-proofing agency and supplier relationships?
- Identify best practices to build clarity and accountability into contracts
- Expand compliance auditing frameworks to cover emerging spend areas beyond media
- Establish processes that reduce risks, close grey zones and strengthen long-term partnerships
Day 2 | 4th June
9:20 AM ALL-STAR PANEL DISCUSSION: Gaining the agility advantage: How can you implement marketing procurement strategies that can adapt to the fast-evolving landscape from equipping teams with digital skillsets to fostering trust with new partners?
- Define what agility in marketing procurement really means and how to apply it in practice
- Explore how collaboration with marketing and agencies enables faster, more trusted ways of working
- How to adapt onboarding and sourcing processes to balance responsiveness with compliance and control
Check out the incredible speaker line-up to see who will be joining Marco.
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