Mark Le-Good
Head of Category, Marketing & Digital Procurement John Lewis PartnershipDay 1 | 3rd June
5:10 PM PANEL DISCUSSION: How can you define effective reviews, engage the right stakeholders and build the skills needed to manage agency relationships more strategically?
- Learn what makes reviews effective and outcome-driven
- How to involve the right stakeholders to strengthen collaboration
- Gain insights into the skills procurement needs to manage agency partnerships successfully
Day 2 | 4th June
2:15 PM PANEL DISCUSSION: How can you better work with agencies to reduce duplication, align to strategic objectives and design commercial models that drive mutual success?
- Learn to build partnership models that incentivise innovation and long-term value creation
- Explore ways to eliminate duplication across regions and channels to free up budgets for growth
- Discover how to align agencies more closely with brand objectives for consistent execution
Check out the incredible speaker line-up to see who will be joining Mark.
Download The Latest Agenda