Ekaterina Kharitonova
Global Media Procurement Leader BayerDay 1 | 3rd June
5:10 PM FIRESIDE CHAT: How can you move beyond outdated FTE-based pricing to adopt flexible, outcome-oriented commercial models that drive value and future-proof agency partnerships?
- Learn how to challenge FTE models and embrace hybrid or outcome-based pricing structures
- Gain insights into incentivising agencies through alternative models
- Discover how to enable pricing innovation while maintaining transparency, governance and alignment across marketing and finance
Check out the incredible speaker line-up to see who will be joining Ekaterina.
Download The Latest Agenda