Keith Gentry

Keith Gentry

Director, EMEA Marketing Procurement AstraZeneca

Day 1 | 3rd June

9:20 AM ALL-STAR PANEL DISCUSSION: Beyond automation: How can you apply AI in marketing procurement to deliver measurable efficiency while freeing teams to focus on strategic, human-led value?

  • Hear real case studies of how teams are using AI today to automate tasks, strengthen compliance, improve data quality and streamline end-to-end workflows
  • Learn how leading organisations are reimagining procurement processes with AI to accelerate decision-making, improve speed-to-market and unlock long-term commercial value
  • Understand where human judgement remains critical and how teams are balancing AI-driven efficiency with negotiation expertise, stakeholder management and trusted partnerships

Check out the incredible speaker line-up to see who will be joining Keith.

Download The Latest Agenda