Scott Foster-Perkins

Scott Foster-Perkins

Lead Category Manager, Media and Monetisation Asda

With 14 years of global media experience, Scott has worked across agencies, advertisers and auditors, giving him a true 360-degree perspective of the industry. He has sold proprietary media and technology solutions to clients and now leverages that commercial grounding to challenge industry thinking and bring clarity to decision-making. Having operated on both sides of the table during competitive pitches, he understands the pressures and priorities of every stakeholder and is passionate about building transparent, high-performing, long-term partnerships.

Day 1 | 3rd June

3:10 PM CASE STUDY: How Asda transformed its media and creative pitch to unlock stronger partnerships, bolder creativity and commercial impact

  • Learn how Asda redesigned its media and creative pitch to blend commercial rigour with creative freedom
  • Understand how you can manage a complex dual pitch while keeping alignment, transparency and momentum
  • Discover how a new process delivered stronger agency partnerships and measurable impact

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda