With their Turnstile product, Gemba is the global market leader in the provision of fair market price sponsorship valuations. Using a combination of proprietary insights and actual market rates, Turnstile produces sponsorship valuations that are independent and reflect the market. Preparing for an important partnership renewal? Thinking about acquiring a new brand ambassador? A Turnstile valuation can help your business make data-informed decisions to support the review and procurement process.

Over the past twenty years the sponsorship industry has become obsessed with quantifying value by tracking logos on screen and applying TV ad rates, generating over inflated valuations. Not only are these numbers completely unrealistic, but sponsorship is so much more than just media exposure. Sponsorship has evolved. So has sponsorship valuation. The industry is now seeking credible, accurate and holistic valuations that reflect the true market value of the assets.

Turnstile goes beyond pure media value and looks to accurately quantify the value of association (Intellectual Property) as well as the tangible benefits. Our bespoke approaches and data sets provide a holistic and realistic valuation of every single sponsorship right.

If you’re looking for greater insight into your sponsorship, please contact us at info@thegembagroup.com