Mariam Soukona

Mariam Soukona

Global Category Manager Marketing & Communications Ipsen

Day 1 | 3rd June

4:20 PM FIRESIDE CHAT: FIRESIDE CHAT: How can you harness data and analytics to improve visibility, optimise spend, enhance agency performance whilst strengthening collaboration with internal teams?

  • Discover how digitisation gives procurement the visibility needed to make smarter, faster decisions — balancing cost efficiency with a stronger focus on total business value
  • Learn how advanced analytics and open engagement strengthens supplier management and agency negotiations, helping secure the right partners at the right price while delivering measurable value and brand impact
  • Explore how centralised data connects procurement with marketing and finance, enabling clearer performance measurement, enhanced growth, stronger stakeholder collaboration, and a more compelling demonstration of procurement’s contribution to deliver brand value

Check out the incredible speaker line-up to see who will be joining Mariam.

Download The Latest Agenda