ProcureCon Marketing EU 2024
04 - 05 June, 2024
Queen Elizabeth II Conference Centre, London, United Kingdom
Conference Day Three – Thursday 13th June 2019
8:00 am - 8:45 am
Registration and welcome coffee
8:45 am - 8:50 am
Opening remarks – Diane Mekie, Conference Director, WBR
8:50 am - 9:00 am
Chair’s opening address and networking activity
Graham Crawshaw -
Global Services Director,
CASME
Marketing procurement as a driver of industry change
9:00 am - 9:40 am
In Conversation: It’s a profession, not a job - how can you elevate the status of the marketing procurement function, with the right professional skills, accreditations, and internal and external branding?
Jose Gonzalo Bisquerra -
Head of Global Marketing and Sales Procurement,
GSK
Sara Todd -
Head of Global Marketing Procurement,
Bayer
Jane Dormer -
Group Marketing & Digital Procurement Director,
Sky
Linda Bijl -
Senior Sourcing Manager,
Starbucks
Paul Jones -
Head of European Marketing Procurement,
Sony
• What types of professional accreditations currently exist within marketing procurement, and what academic institutions focus on this outside of just a general procurement emphasis?
• How are marketing procurement leaders creating and promoting their own skills development and training?
• How can we target bright new talent to enter marketing procurement, and how can we best communicate the commercial advantages of the role?
9:40 am - 10:00 am
Keynote: Responsible advertising and the importance of accountability – how can we work together to bring about positive change and ensure industry ethics catch up with the technology of modern advertising?
Phil Smith -
Director General,
ISBA
•The size of the challenge
•How ISBA has been working with members to be more accountable
•How we are supporting the Conscious Advertising Network (CAN) initiative and actively encouraging the advertising industry to adopt a leadership position on 6 key issues such as Stop Funding Hate and Fake News
10:00 am - 10:40 am
All Star Panel with Interactive Polling: Marketing Procurement around the world – what are the differences in the maturity of the function, ways of working, and digital adoption, and how can you create effective stakeholder management in a cross cultural environment?
Simon Marsh -
Marketing Procurement Director,
Dell
Juliane Pohl -
Global Category Manager Marketing,
Axel Springer
Ekaterina Bueva -
Global Media & Marketing Category Lead,
KraftHeinz
Cathy Stiff -
Strategic Sourcing Manager - EMEA Marketing,
Google
• Is the UK the most sophisticated in terms of marketing maturity, and also digital adoption? Where else is seen as ahead of the game?
• What are the main differences in other regions such as Asia and North and South America? What does marketing procurement look like in China?
• How does data privacy and data regulations differ across Europe, and globally?
• What are strategies to deal with global teams and cultural differences in ways of working?
Ekaterina Bueva
Global Media & Marketing Category LeadKraftHeinz
10:40 am - 11:10 am
Networking Break
11:10 am - 11:50 am
In Conversation - Is Category Management still fit for purpose in Marketing Procurement?
Paula O’Reilly -
Head of Global Marketing Procurement,
BT
Andreas Neils -
Head Global Marketing Procurement,
Grunenthal
Nina Chande -
Manager, Global Marketing & Sales Procurement Intelligence,
.
Steve Lightfoot -
Senior Buyer – Marketing Procurement,
L’Oréal Luxe
• Marketing can be the most complicated category to source - and often, the organisational structure can be just as complex to figure out. Who should marketing procurement report to, and where should the function sit?
• Is the traditional category management structure still fit for purpose, as the lines blur between categories and suppliers? Is a more project based approach the way to go, or operations spend vs new investments, or a partner facing vs business unit focus?
• Should Marketing Procurement be managed by indirect or stand alone as its own separate function – or be integrated into the Marketing function itself?
• What terminology and structural transitions are happening within your company to reflect the digital revolution?
11:50 am - 12:20 pm
Inspirational Guest Speaker: Free The Bid – How can you give women more of a voice in advertising to ensure your brand is truly representative of your customers and of society at large?
Emma Reeves -
Executive Director,
Free The Bid
Jamila Belabidi-Chahid -
Global Supplier Citizenship and Purchases Capability,
Procter & Gamble
Malcolm D'Sa -
Brand and Development Director,
Diageo
Emma has an extensive background as a Creative Strategist working across all aspects of cultural communication and new media in the print, digital and live space. She became the Creative Director of the highly influential MOCAtv in 2012, a part of the YouTube original content initiative funded by Google, radically changing the landscape of access to art in the digital realm while managing and creating digital engagements. Free the Bid is a non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry.
• Why start with women? (hint: half of the world’s population and the number one consumer group!)
• What are we asking brands, ad agencies and production companies to pledge?
• How are we working with brand ambassadors to drive forward this industry initiative?
Jamila Belabidi-Chahid
Global Supplier Citizenship and Purchases CapabilityProcter & Gamble
12:20 pm - 1:20 pm Networking lunch **Join in the interactive Jenga Build charity activity over lunch!**
12:20 pm - 1:20 pm Leadership Boardroom Private Lunch: Defining next generation marketing procurement strategies for global brands *BACK BY POPULAR DEMAND* - Invitation only, limited to 15 people, senior Marketing Procurement Directors only
Graham Crawshaw - Global Services Director, CASMEDo you have a global remit in a multinational company? Are you interested in sharing perspectives and best practices with others in your position? Then don’t miss this private boardroom session for 15 marketing procurement leaders, where you can benefit from benchmarking with others in your position, and discuss strategies to take marketing procurement to the next level.
TRACK A – Sustainability, diversity and corporate social responsibility
1:20 pm - 2:10 pm Panel Revolution: Sustainability, supplier diversity and corporate responsibility in marketing procurement: how can you incorporate these goals with your marketing suppliers? Ekaterina Agafanova - Global Strategic Sourcing Director Commerce, Heineken Jamila Belabidi-Chahid - Global Supplier Citizenship and Purchases Capability, Procter & Gamble Graham Crawshaw - Global Services Director, CASMEIn this innovative and interactive format, spend 30 minutes hearing the panel perspectives before being presented with a challenge to discuss by the Panel, then engage in small interactive roundtable discussions before each group presents its conclusions to the audience.
•How can you translate sustainability, supplier diversity and corporate responsibility goals into understandable (and enforceable) contract language?
•What are methods and metrics to monitor suppliers’ achievement of sustainability, supplier diversity and corporate responsibility goals?
•How can you partner with your marketing stakeholders to drive these goals within your own organisation?
Jamila Belabidi-Chahid
Global Supplier Citizenship and Purchases CapabilityProcter & Gamble
TRACK A – Sustainability, diversity and corporate social responsibility
2:10 pm - 2:50 pm Case Study Revolution: Performance Based Remuneration: How to make it work Joel Paiva - Global Category Manager – Marketing Professional Services, British American TobaccoIn this innovative and interactive format, spend 10-15 minutes hearing a best practice case study before being presented with a challenge to discuss by the speaker, then engage in small interactive roundtable discussions before each group presents its conclusions to the audience.
Joel Paiva
Global Category Manager – Marketing Professional ServicesBritish American Tobacco
TRACK B - Drill Down Roundtables Marketing Procurement Deep Dive Each Roundtable limited to 10 attendees
1:20 pm - 2:50 pm Collaborate with your peers on your main areas of interest to source practical tips to address key common challenges and opportunities: Jason Cammorata - VP, Strategic Sourcing, MDC Partners Andreas Neils - Head Global Marketing Procurement, Grunenthal Paula O’Reilly - Head of Global Marketing Procurement, BT Nathalie Melloul - Associate Director Global Purchasing Commercial Operations, UCB Sarah Bishop - Marketing Procurement Manager, Category Management, Marketing• Building bridges with Finance: how to collaborate and make productivity visible to the bottom line – Hosted by Jason Cammorata, VP, Strategic Sourcing, MDC Partners
• Traditional category management vs brand-based vs. business unit focus - How should you organise your Marketing Procurement function?- Hosted By: Andreas Neils, Head Global Marketing Procurement, Grunenthal
• How and where to source future marketing procurement talent – Hosted by Paula O’Reilly, Head of Global Marketing Procurement, BT
• Pharma Sector Roundtable: Business partnering as a method to best meet our brand objectives - Hosted By Nathalie Melloul, Associate Director Global Purchasing Commercial Operations, UCB
• Supplier relationship management – what is the next level of partnering and how can we get there? – Hosted by Sara Bishop, Category Management, Marketing, Marks & Spencer
2:50 pm - 2:55 pm
Transition to main conference room
New frontiers in marketing procurement
2:55 pm - 3:25 pm
Inspirational Guest Speaker: Challenging Rigid Thinking
Melanie Leach -
Founder & Director,
Flame Proof
Mel started her career as an actress with the RSC, National Theatre and BBC. She has a 25 year track record in generating ground-breaking client relationships, including over 20 years working for Europe’s leading motivation and incentive firm. She is an expert in game-changing solution selling, planning and implementation, and is the Founder and Director of Flame Proof. Working with organisations, agencies and VC’s, she specialises in business development consultancy to articulate and deliver the brand Play and Promise.
3:25 pm - 4:10 pm
Unconference Live: Your last chance to have your burning unanswered questions addressed by those in the know
Larry Smith -
Strategic Sourcing Director, Global Marketing & Sales,
ex-Mars
Steve Lightfoot -
Senior Buyer – Marketing Procurement,
L’Oréal Luxe
A crowd favourite from last year, key marketing procurement leaders and advisory board members will be on hand to answer any and all questions you’d like to ask your own leadership but may be afraid to ask. You won’t want to miss out on this lively and exciting Q&A!
