Whitepapers & Video

ProcureCon Marketing Playbook Report 2025

How are procurement marketing teams navigating the biggest trends and challenges in 2025? To answer this question and many more, ProcureCon Marketing surveyed 100 industry leaders across Europe, including Heads of Marketing Procurement and Marketing Procurement Leads, to find out how they are handling the AI revolution, accelerating change through digital transformation strategies and adopting a more data-driven approach to personalisation.

Language management; a key area for cost efficiency

Making sure that each global message packs the same punch as the original when being transcreated is critical for multinational advertisers. Download the white paper “The Language Promise” which will introduce you to the language sensitivities across the world.

Exclusive Infographic on Usage Rights Management and Brand Assets Localisation

This marketing research highlights the importance of two critical drivers which enable a successful transformation: usage rights management and brand assets localisation. Download this infographic to get all the insights shared by your peers.

Automating Marketing Procurement to Achieve Your 2022 Goals

How are marketing procurement leaders automating the marketing process? In Q1 of 2022, WBR Insights surveyed 100 Heads of Marketing Procurement and similar from organisations across Europe, to find out about the challenges they are facing in 2022 and the innovative solutions being brought to the table. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by Extreme Reach and the ProcureCon Marketing community.