ProcureCon Marketing Playbook Report 2025

How are procurement marketing teams navigating the biggest trends and challenges in 2025?

To answer this question and many more, ProcureCon Marketing surveyed 100 industry leaders across Europe, including Heads of Marketing Procurement and Marketing Procurement Leads, to find out how they are handling the AI revolution, accelerating change through digital transformation strategies and adopting a more data-driven approach to personalisation.

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