Attachment is the world’s largest independent celebrity, entertainment and culture agency.

We help brands harness the power of talent and entertainment to build relevance, resonance and measurable cultural impact. In a landscape where people buy people, we connect brands with those defining culture – from Hollywood actors and global music artists to creators, athletes and cultural opinion leaders – structuring partnerships that are culturally credible, commercially disciplined and operationally robust.

Our expertise sits at the intersection of entertainment strategy, talent & music procurement, IP and deal-making. We advise brands on who to partner with, why it matters culturally and how to structure agreements responsibly at scale. From global campaigns and live performances to long-term ventures and entertainment-led platforms, we manage casting, negotiation, contracting and on-the-ground delivery end to end.

Rights and IP management are central to our work. We structure clear rights packages across image, likeness, voice, territories, duration and digital usage, creating transparent rights matrices to prevent ambiguity and protect long-term value. We also specialise in music and third-party licensing, negotiating global and local sync rights, master use agreements and publishing clearances, managing contracting and payments across complex rights ecosystems.

We hold long-standing relationships with agents, managers, labels and rights holders, enabling us to navigate access, valuation and negotiation with credibility and care.

For procurement teams, talent and music investment can often feel complex and opaque. Attachment brings clarity, governance and accountability, combining cultural fluency with financial rigour, contractual protection and measurable value.

Independent by design, agnostic and brand-first always, Attachment turns cultural opportunity into sustainable business impact.