Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

ProcureCon Marketing Articles

At ProcureCon Marketing, we love giving away plenty of free content, so you can always keep up with the latest developments in the industry. Below we have a few of our most popular whitepapers and case studies.

How Vodafone is Using Data and AI to Cut Costs and Boost Procurement Transparency

Data forms the backbone of all modern industry and it gets put to work in a multitude of ways – from well-known applications such as targeted advertising and customer databases, to slightly more esoteric forms such as blockchain technology. Vodafone using data to improve the way in which it processes purchase orders, empowering the company to be able to deliver effective marketing and better serve its customers.

Unilever Is Transforming Its Marketing Budget and Tackling Toxic Online Content

There’s not usually a one-size-fits-all option when it comes to marketing, especially when it comes to an enormous organisation such as Unilever. It’s this fact which has led the transnational consumer goods company to shake up the way its marketing procurement is handled.

How Volkswagen and Ford Are Carrying Out Global Creative Agency Reviews

A creative review can be a great way to get fresh ideas and perspectives on how your marketing budget is assigned. It doesn’t necessarily mean abandoning your current provider either, as, like Volkswagen, you can bring the best of several agencies together to produce great results.

How Reckitt Benckiser Is Using Analytics and Teamwork to Push Its Marketing Agenda

The adage used in social media marketing is to “Be where your customers are.” Understanding your demographic and focusing your efforts on the platforms your customers are already using – Snapchat for young people, LinkedIn for professionals, etc. The same applies to other types of marketing as well.

Reimagining Agency Procurement Models in a Tech-Driven World

The digital revolution has completely transformed the way media is consumed. Print, TV and cinema are no longer the prime targets for marketing. Given this current commercial atmosphere, it’s crucial that marketing procurement embraces contemporary strategies.

Start-ups on Trial: Should Marketing Procurement be Working with Start-ups?

With digital advertising tech developing faster than companies can procure it, many are turning to start-ups to work more flexibly with changing trends.

The Digital Revolution is Advancing at Breakneck Speed: Here’s Why Marketing and Procurement Need to Face it Together

Managing the relationship between marketing and agencies is a delicate operation, and it can take time. But without the disruptive technologies agencies and start-ups have to offer, marketing teams are at risk of being left in the dust of their competitors.

Unilever are Evaluating their Marketing Procurement Strategy for a Digitized World

If there’s even one iota of doubt regarding the relevance of Marketing Procurement and its importance, let’s clarify: no matter how much research and effort goes into product design and development, it’s customer perception that reigns supreme.

Unlocking ROI from Marketing with Smart Procurement

While agencies and procurement eased through cost-cutting exercises over the past decade, it’s the former that managed to laugh all the way to the bank. Never once did procurement realise that the last hurdle impeding its advancement would ironically be none other than, ‘marketing spend’.