Procurecon Marketing 2018

12 - 14 June, 2018

The Tower Hotel, London

Contact Us: 44 (0) 207 368 9465

Procurecon Marketing Articles

Reimagining Agency Procurement Models in a Tech-Driven World

The digital revolution has completely transformed the way media is consumed. Print, TV and cinema are no longer the prime targets for marketing. Given this current commercial atmosphere, it’s crucial that marketing procurement embraces contemporary strategies.

Start-ups on Trial: Should Marketing Procurement be Working with Start-ups?

With digital advertising tech developing faster than companies can procure it, many are turning to start-ups to work more flexibly with changing trends.

The Digital Revolution is Advancing at Breakneck Speed: Here’s Why Marketing and Procurement Need to Face it Together

Managing the relationship between marketing and agencies is a delicate operation, and it can take time. But without the disruptive technologies agencies and start-ups have to offer, marketing teams are at risk of being left in the dust of their competitors.

Unilever are Evaluating their Marketing Procurement Strategy for a Digitized World

If there’s even one iota of doubt regarding the relevance of Marketing Procurement and its importance, let’s clarify: no matter how much research and effort goes into product design and development, it’s customer perception that reigns supreme.

Unlocking ROI from Marketing with Smart Procurement

While agencies and procurement eased through cost-cutting exercises over the past decade, it’s the former that managed to laugh all the way to the bank. Never once did procurement realise that the last hurdle impeding its advancement would ironically be none other than, ‘marketing spend’.