ProcureCon Marketing EU 2025 Blog » Insights

Marketing departments face mounting pressure to demonstrate the value they bring to the table. In an increasingly competitive landscape, simply spending budgets is no longer enough. Today's marketing leaders must be able to quantify the impact of their initiatives and show a clear return on investment (ROI).

Pressure is mounting for heads of indirect procurement to advance their sustainability efforts. Indirect procurement is responsible for 30-70% of procurement’s overall spend and a recent survey found procurement marketing is the fourth-highest priority area within indirect. Oliver Hurrey, founder of Galvanised, has set up a new project entitled ‘Indirect Spend Risk & Responsibility Alliance’ that should provide heads of indirect with a trusted pathway to success.