ProcureCon Marketing EU 2024

04 - 05 June, 2024

Queen Elizabeth II Conference Centre, London, United Kingdom

Anthony Groves

Chief Commercial Officer Dentsu

Anthony is Global Chief Commercial Officer at dentsu. With over 20 years advertising and marketing communications experience across B2B and B2C, Anthony has a proven executive track record for delivering to the growth agendas of some of the world’s largest companies; His passion, knowledge and experience in the commercial field are defining characteristics that are valued by many of the global marketing and procurement professionals that he works with. One key competency is developing cutting edge, innovative and integrated commercial delivery models to ensure achievement of the goals and outcomes of all stakeholders – which means brands, our people, our partners, our environment and society; Anthony is based in the UK, where he lives in Hampshire with his wife and three children, counting windsurfing, snowboarding, ultra and marathon running and surfing as his main interests.

CONFERENCE DAY TWO – WEDNESDAY 5TH JUNE 2024

10:00 AM PRIVATE BREAKFAST BRIEFING: The path to profitable growth: How can you harness AI and evolving consumer trends to revolutionise your marketing strategies?

This workshop explores practical approaches to boost profitability in marketing harnessing the power of AI. Gain insights on integrating AI tools effectively, leveraging consumer insights, and actionable tactics to optimize your strategy.

Check out the incredible speaker line-up to see who will be joining Anthony.

Download The Latest Agenda