Procurecon Marketing 2017

13 - 15 June, 2017

The Tower Hotel, London

Contact Us: +44 (0) 20 7368 9459

Media Center

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  • Driving Innovation In Marketing ProcurementDriving Innovation In Marketing Procurement
    From improving media and production process transparency, to seeking new ways of working, and establishing concrete measures of ROI, progressive procurement professionals are looking for ways to innovate and drive value for the business over and above simply saving money.
  • ProcureCon Marketing 2016 - Post Show ReportProcureCon Marketing 2016 - Post Show Report
    Key Benefits

    • Benchmark your marketing procurement function against
    the best-in-class

    • Increase your marketing procurement knowledge: 50+
    Marketing Procurement Directors speaking on the agenda,
    and all the major stakeholders from the full marketing
    procurement value chain exclusively under one roof

    • Interactive sessions to ensure you can discuss key issues
    in depth with your peers and grow your network

    • Learn how you can take collaboration to the next level,
    embrace the innovative start up world, enhance agency
    relationships and successfully navigate the new data
    driven digital world
  • Attendee List
  • Challenges in Marketing ProcurementChallenges in Marketing Procurement
    The focus in this study was to look at optimisation and drivers: how marketing procurement can review the multiple sub categories that sit in marketing, and what the best strategies are to do this.
  • The Essential Guide to Programmatic AdvertisingThe Essential Guide to Programmatic Advertising
    Digital media is supposed to be accountable; and if media can be traded automatically for the best price and audience available in real time, then shouldn’t this make procurement purchasing decisions easier? Unfortunately, the answer is ‘no’. So what is the problem?
  • Acting with Agency: Maximising the Procurement and Agency Dynamic to Deliver ValueActing with Agency: Maximising the Procurement and Agency Dynamic to Deliver Value
    We surveyed 75 marketing procurement professionals at the 2015 ProcureCon Marketing event to find out how leading marketing procurement teams are dealing with the agency relationship.
  • Agile Content Production Models Made For The Digital EraAgile Content Production Models Made For The Digital Era
    Ever wondered how the biggest brands are able to consistently produce a stream of fresh and vibrant content to meet the ever-growing demand? 
     
    From banner ads to YouTube videos and everything in-between.

    Download out whitepaper to find out how agile content production can help you react to the soaring content demands!