Procurecon Marketing 2018

June 12-June 14, 2018

London

Contact Us: 44 (0) 20 7368 9459

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Driving Innovation In Marketing Procurement

From improving media and production process transparency, to seeking new ways of working, and establishing concrete measures of ROI, progressive procurement professionals are looking for ways to innovate and drive value for the business over and above simply saving money.

ProcureCon Marketing 2016 - Post Show Report

Key Benefits
• Benchmark your marketing procurement function against
the best-in-class
• Increase your marketing procurement knowledge: 50
Marketing Procurement Directors speaking on the agenda,
and all the major stakeholders from the full marketing
procurement value chain exclusively under one roof
• Interactive sessions to ensure you can discuss key issues
in depth with your peers and grow your network
• Learn how you can take collaboration to the next level,
embrace the innovative start up world, enhance agency
relationships and successfully navigate the new data
driven digital world

Challenges in Marketing Procurement

The focus in this study was to look at optimisation and drivers: how marketing procurement can review the multiple sub categories that sit in marketing, and what the best strategies are to do this.

Acting with Agency: Maximising the Procurement and Agency Dynamic to Deliver Value

We surveyed 75 marketing procurement professionals at the 2015 ProcureCon Marketing event to find out how leading marketing procurement teams are dealing with the agency relationship.

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