Influencer is the originator of influencer marketing.

Founded by YouTube creator Caspar Lee and entrepreneur Ben Jeffries in 2015, the agency combines creativity, data, and technology with a unique 'people power & platform power' approach. As an Official Global Marketing Partner of TikTok and Meta, Influencer leverages proprietary technologies and partnerships to enable real-time, accurate reporting and impactful campaigns.

From global brand launches to shifting perceptions, the agency delivers outcomes that drive businesses forward. With 140+ experts across Europe, North America, and the Middle East, Influencer has executed thousands of campaigns for brands like Google, Coca-Cola, and Amazon, championing 'True Human Influence' with measurable results.