Gain Theory is a global marketing and foresight consultancy that partners with brands to maximise marketing value. We provide a number of approaches that go beyond ROI to analyse the true impact and effect of marketing investments, giving clients the power and confidence to make faster, smarter predictive business decisions.
 
We specialise in data-driven business assessment and strategic development, fusing data, advanced analytics, technology, consultancy and WPP’s intellectual capital in media and marketing. We partner with some of the world’s largest brands including Aldi, Channel 4, Diageo, Dixons Carphone, Lloyds and Vodafone across multiple sectors and have a footprint that spans 66 countries.
 
Our global team of over 250 people is a fusion of world-class creative minds from the data, technology and analytics domains. Our problem-solving, story-telling mathematicians are passionate about driving value by shedding light and guiding clients through the maze of data, towards the actionable insights that can transform their business.