Zoë Senior
Client Services Director CRCDay 1 | 3rd June
2:10 PM WORKSHOP: Radical Transformation: Building a future-ready content production model
Brands are investing in AI to accelerate content production, but legacy systems, siloed teams and unclear ownership often slow progress. The challenge is less about technology — and more about alignment, strategy and decision-making.
In 2025, Beiersdorf partnered with CRC to transform its content production model, leading to the creation of B.Engine, a new operating model designed to work across teams and brands.
In this session, Beiersdorf and CRC will share key lessons from their journey, including:
• What a clear production strategy should include
• How to align stakeholders across functions
• How to choose the right partners and technology
• How to build a scalable, future-facing model
A practical session focused on what it really takes to drive production transformation.
Check out the incredible speaker line-up to see who will be joining Zoë.
Download The Latest Agenda