Zineb Souleimani

Zineb Souleimani

Creative+ & StudioX Global Marketing Procurement Director The Coca-Cola Company
Zineb Souleimani
Global Procurement Executive with 14 years of experience across complex, networked organizations. With nine years at The Coca‑Cola Company, they currently serve as Global Marketing Procurement Director, leading creative procurement and the global transformation agenda to drive scale, governance, and value creation. Their background spans the FMCG, airline, and telecommunications industries, bringing a strong cross‑sector perspective. They have a proven track record of delivering large‑scale global initiatives and leveraging digital and AI transformation to elevate procurement performance and overall business impact.

Day 1 | 3rd June

2:20 PM FIRESIDE CHAT & POLLING: How can you navigate AI-led content production, balancing cost efficiencies offshore automation, creative integrity and strategic control?

  • Learn how to scale production using AI and offshore efficiencies without compromising creative quality
  • How in-house teams can evolve from execution to strategic leaders
  • Gain practical strategies for managing the tensions between budget pressure, production volume whilst maintaining excellence 

Check out the incredible speaker line-up to see who will be joining Zineb.

Download The Latest Agenda