Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Stéphane Bérubé


CMO Western Europe
L’Oréal


8:45 AM Inspirational CMO Keynote: Readying your brand to survive and thrive in the new market order - how to protect against digital transparency issues, ad blockers and direct to consumer start-ups

• From ongoing digital transparency issues and the rise of ad blockers to the emergence of direct-to-consumer startups taking on big brands, how should you reassess your marketing spend to ensure a return on investment? 
• How are leading brands reworking agency partnerships and what aspects are being increasingly brought more in house? 
• How can procurement best help their marketing stakeholders to understand the marketing landscape, adapt to industry changes and drive marketing effectiveness? 



Check out the incredible speaker line-up to see who will be joining Stéphane.

Download The Latest Agenda