Sioban Shortt

Head of Marketing Procurement
Coty

Sioban has worked in a variety of senior procurement roles at Ikea, Mondelez, Heinken, Unilever, Diageo, and Bristol Myers-Squibb. In her current role she heads up the marketing procurement team at Coty, a global beauty company with over 77 brands. Sioban will be adding her expertise to the Panel ‘1 year on from GDPR implementation and amidst the continuing influx of new data sourcing and analytics tools - how can procurement best support the business in navigating these trends to establish a winning data strategy?’ on the 12th June.

11:00 AM In Conversation: 1 year on from GDPR implementation and amidst the continuing influx of new data sourcing and analytics tools - how can procurement best support the business in navigating these trends to establish a winning data strategy?

• Everything is now connected through data – how can marketing procurement help break the silos in data and best set up an internal procurement structure to source data?

• Understanding where we are with data restrictions and privacy – 1 year on from GDPR implementation, what have the impacts been?

• The right data at the right cost – how can marketing procurement truly add value and be a business driver on effective and compliant data sourcing and analytics?

Check out the incredible speaker line-up to see who will be joining Sioban.

Download The Latest Agenda