Sioban Shortt

Sioban is the head of marketing and sales sourcing and procurement operations across 33 markets in the MEU region, managing an investment of $1BN across 5 product categories with 38 direct reports. She is currently taking her teams through wave II of global procurement transformation, by reducing overhead costs by 40%, creating centres of excellence in sourcing and procurement operations, outsourcing procure to pay and developing robust communities of practice to ensure globally wired teams. Sioban ran the review and selection of a digital programmatic buying platform (DSP) and a data management platform (DMP) with the support of an external consultant. Sioban will be presenting a case study on ‘The Advertisers Perspective: How To Select A Data Management Platform That Best Meets Your Needs And Build The Business Case For Investment’ on the 16th of June and will also be participating in the Panel ‘The Marketing Procurement Department Of The Future: Do We Need The Word ‘Procurement’?’ on the 16th of June.