Scott Guthrie

Scott Guthrie

Director General Influencer Marketing Trade Body

Day 1 | 3rd June

2:10 PM FIRESIDE CHAT & POLLING: How can you evaluate influencer pricing and productivity to drive clearer ROI, balance costs with outcomes while securing accountability in a less trackable channel?

  • Gain tools to compare pricing and productivity across influencer activations, incorporating compliance operations and regulatory requirements
  • Grasp how to measure campaign effectiveness where impact is indirect, using compliant tracking frameworks while balancing cost, risk and outcomes
  • Discover how optimising cross-department operations and streamlining compliance processes can reduce risk and link influencer spend more closely to measurable business outcomes

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda