Samantha Royston is a Chartered Procurement and Supply Professional with extensive experience in marketing procurement and is Chair of the ISBA Marketing Procurement Working Group for 2025. Currently a Senior Procurement Manager at Burberry, Samantha oversees Marketing spend across media, creative, production, events, and client engagement. She has previously held marketing procurement roles at AXA UK, Philips UK&I, and Jaguar Land Rover with responsibility for sourcing and managing media agencies, creative marketing agencies, digital services, and more. Samantha is known for fostering collaborative, sustainable relationships across global teams and values peer-to-peer knowledge sharing and continuous professional development.