Sam Taylor

Sam Taylor, Head of Performance Marketing and CRM, Direct Line Group & Chair of AV Steering Group & Executive Committee member, ISBA Currently leading the Performance and CRM marketing teams at Direct Line Group, Sam is spearheading a functional transformation, building and implementing the group’s data driven marketing tools and capability that will enable new, innovative and personalised marketing opportunities throughout the marketing funnel. Since joining the company in 2013, Sam has held senior marketing roles across the Direct Line, Green Flag and Churchill brands where, most recently, he led the Group’s approach to portfolio and commercial planning and operational effectiveness. Sam is also recognised both internally and externally as a figurehead in the media industry, winning the MediaTel ‘Media Leader of the Year’ accolade in 2021 and entering the Campaign Power 100 as a top 5 newcomer in 2023. His marketing experience spans 20 years in roles at a number of well-known brands and sectors including T-Mobile, IBM, Nuffield Health and eBay, is a non-exec Director of an online greeting card retailer and has been a long standing member of ISBA where he sits on the Executive Committee and is chair of their AV Steering Group and broadcast taskforce. Sam lives in Biggin Hill in Kent with his wife, 2 children, Riley and Elsie and his 2 lockdown Cavapoo’s, Mabel and Monty.