ProcureCon Marketing EU 2025

03 - 04 June, 2025

The Queen Elizabeth II Centre, London

 

Polina Kropacheva

Procurement Category Director, Point of Sale Materials Bacardi

Polina is Global Procurement Director, Point-of-Sale Materials at Bacardi. She is currently based in London where she is responsible for setting the overall POSM category strategy and its seamless implementation across key regions. Her recent focus has been on optimizing the POSM management through analytics, digitalization and identifying sustainable and innovative approaches to POSM production.

Check out the incredible speaker line-up to see who will be joining Polina.

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