Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Nico Vrijenhoek

Global Marketing Procurement Director
Liberty Global

12:10 PM All Star Panel with Interactive Polling: Keeping customer experience front of mind – how can you best move towards a true channel agnostic and consistent consumer journey?

• How are leading brands achieving personalised customer experience and superior marketing outcome while optimising their spend? What are the main roadblocks to achieving this? 
• How do we need to reorganise the marketing and marketing procurement functions to successfully follow the consumer through the brand journey?
• How do we get more of a grasp on BTL and tail end spend to achieve a full end to end marketing solution, and what tools are available that really work? 
• Be customer obsessed: How can we better understand the relationship individual consumers actually want to have with brands? 

Check out the incredible speaker line-up to see who will be joining Nico.

Download The Latest Agenda