Nico Vrijenhoek

Global Marketing Procurement Director
Liberty Global

Nico is responsible for Global, Pan-European and Regional sourcing projects for Marketing, Sales & CareServices/Products across the Liberty Global footprint (e.g. United Kingdom, Netherlands, Belgium, Germany, Switzerland, Central Europe, and Latin America). The categories in his current scope are media buying, creative, contact (call) centres to deliver outsourced Customer Care, all customer contact technology tools, market research, and online marketing. Nico will be adding his expertise to the session ‘Keeping customer experience front of mind – how can you best move towards a true channel agnostic and consistent consumer journey?’ on the 11th June.

12:10 PM All Star Panel with Interactive Polling: Keeping customer experience front of mind – how can you best move towards a true channel agnostic and consistent consumer journey?

• How are leading brands achieving personalised customer experience and superior marketing outcome while optimising their spend? What are the main roadblocks to achieving this?

• How do we need to reorganise the marketing and marketing procurement functions to successfully follow the consumer through the brand journey?

• How do we get more of a grasp on BTL and tail end spend to achieve a full end to end marketing solution, and what tools are available that really work?

• Be customer obsessed: How can we better understand the relationship individual consumers actually want to have with brands?

Check out the incredible speaker line-up to see who will be joining Nico.

Download The Latest Agenda