Monika Tomala

Monika Tomala

Senior Manager, Media & Marketing Operations Vodafone

Marketing operations and transformation leader with deep expertise delivering large-scale, multi-market programmes across marketing ecosystems within creative and media. Monika brings hands-on experience working with globally recognised brands across FMCG, telecoms, payments, finance, and luxury sectors, spanning local, regional, and global markets (30+ markets) within leading creative and media agencies. She current leads the rollout of Vodafone's AI-enabled creative operating model, in partnership with Publicis, driving platform adoption, data-driven decision-making and organisational transformation at scale.

Day 1 | 3rd June

12:00 PM CLIENT CASE STUDY: Bold shift towards intelligent content: How we transformed marketing output to outcome-driven performance

  • How connected performance models are helping organisations drive transformation, growth and business impact.
  • How data, insights and connected ways of working are improving creative quality, scalability, governance and transparency across global content operations.
  • How real-time actionable insights throughout the content lifecycle help connect content decisions to measurable business outcomes.
  • The true value of AI when powered by robust consumer and creative performance data. 

Check out the incredible speaker line-up to see who will be joining Monika.

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