Mike has been in the creative industry for 30 years and manages teams globally. Today he oversees teams in the UK, USA and India for Lubrizol, a global specialist in chemistry that provide solutions in all areas of everyday life for many of the world's most recognised companies. He has gained lots of experience of international collaboration though Marketing and Communications and always in partnership with local and international procurement teams.
Day 1 | 3rd June
4:10 PM FIRESIDE CHAT: How can you implement global creative and production models that align headquarters and local offices, and streamline processes across markets to avoid fragmented brand management?
- Learn from case studies of global to local collaboration and contracting models
- Gain insights into balancing consistency with local market flexibility
- Discover how to deploy scalable frameworks that deliver efficiency and brand coherence globally
Check out the incredible speaker line-up to see who will be joining Mike.
Download The Latest Agenda