Mikael Lenneryd

Mikael Lenneryd

Chief Marketing Officer Apoteket

Day 1 | 3rd June

3:10 PM CASE STUDY: How to leverage predictive analytics in campaigns to optimise budgets, reduce waste and time more effectively based on customer behaviour

  • Identify how predictive tools can improve budget allocation and ROI 
  • How to time campaigns more accurately with data-driven insights 
  • Assess how to integrate data from partners for a holistic view of customer trends    

Check out the incredible speaker line-up to see who will be joining Mikael.

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