Mikael Lenneryd

Mikael Lenneryd

Chief Marketing Officer Apoteket

Day 1 | 3rd June

5:10 PM CASE STUDY INTERACTIVE: How to leverage predictive analytics in campaigns to optimise budgets, reduce waste and time more effectively based on customer behaviour

  • Identify how predictive tools can improve budget allocation and ROI
  • How to time campaigns more accurately with data-driven insights
  • Assess how to integrate data from partners for a holistic view of customer trends

Day 2 | 4th June

11:00 AM CASE STUDY: How to leverage predictive analytics in campaigns to optimise budgets, reduce waste and time more effectively based on customer behaviour

  • Identify how predictive tools can improve budget allocation and ROI
  • How to time campaigns more accurately with data-driven insights
  • Assess how to integrate data from partners for a holistic view of customer trends 

Check out the incredible speaker line-up to see who will be joining Mikael.

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