Miguel Machado is CEO and Co-Founder of Keenfolks, a leading AI-native marketing transformation company. He has led the redesign of marketing operating models for some of the world's most iconic brands — including Coca-Cola, Diageo, Kellanova, and Reckitt — connecting data, media, CRM, and technology into intelligent, scalable systems. A practitioner first, Miguel brings board-level thinking to AI adoption: from diagnosing why current operating models don't scale, to building the frameworks that make ROI measurable and repeatable. He is a trusted partner to C-suite and senior marketing leaders navigating the shift from AI experimentation to AI execution.