Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Michael Rafferty


Executive Director, Global Marketing Procurement
Kaplan


3:40 PM Case Study Revolution: Controlling your own digital destiny - How and why should you have an internal digital agency?

In this innovative and interactive format, spend 10-15 minutes hearing a best practice case study before being presented with a challenge to discuss by the speaker, then engage in small interactive roundtable discussions before each group presents its conclusions to the audience.
• Why you should consider taking control of digital spend, and what you need to have in place before making the leap
• What are the different models and partnerships advertisers can implement for an internal digital agency?
• Can you work directly with Google and Facebook, and if so, what skills and tools do you need to have?



Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda