Max Jaeger is Regional Relationship Director at Salesforce, where he leads the UK&I Media practice. With deep expertise across the marketing technology and advertising ecosystem, Max partners with the world's most influential brands, broadcasters, publishers, and agency networks to transform operational efficiency and growth strategies. In an increasingly complex AI-driven landscape, Max excels at orchestrating diverse ecosystems, bringing together brands, technology providers, and media partners to solve multifaceted business challenges. He is a passionate advocate for leveraging Salesforce's unified platform of AI, Data, and CRM to drive measurable outcomes, increase transparency, and foster deeper collaboration across the value chain. By bridging the gap between disparate stakeholders, Max helps organizations utilize the power of Agentforce to optimize partnerships and redefine value for marketers in a digital-first world.