Matt Hotten is Head of Media Planning and Operations at Jaguar Land Rover, where he leads the global strategy and governance of media investment across the business. He is responsible for shaping how media delivers against brand, commercial, and performance objectives. Matt's role ensures alignment between global and regional teams while managing strategic agency partnerships. He plays a central role in leading media transformation initiatives, including operating model design, contractual frameworks, and performance accountability.

Matt has a strong interest in how brand partnerships and content increasingly sit at the centre of the modern media ecosystem, shaping more integrated, experience-led approaches to audience engagement and driving greater long-term value beyond traditional advertising models. Prior to Jaguar Land Rover, Matthew held roles across the media and marketing industry, spanning both agency, vendor and client-side environments.