Matthew Hotten
Global Head, Media Planning & Operations Jaguar Land RoverDay 1 | 3rd June
10:00 AM KEYNOTE PANEL DISCUSSION: Beyond the FTE: How AI and Agentic systems are reshaping media agency services and their commercial models
- Explore how AI-enabled workflows and agentic systems are challenging traditional FTE-based pricing models and reshaping how marketing services are delivered
- Learn how brands and agencies can design hybrid commercial models that balance human expertise, automation and outcome-based value
- Discover practical ways to maintain transparency, governance and trust when measuring value in an AI-augmented delivery environment
Check out the incredible speaker line-up to see who will be joining Matthew.
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