Lily O’Keefe

In this action-focused session we’ll explore how to find additional savings and value along the entire marketing chain by following an omnichannel procurement framework. This framework is rooted in ensuring omnichannel works for the consumer and for the business. Join us to unpack our three-step approach on how to link omnichannel strategy to increased procurement value. This collaborative session is for procurement and marketing stakeholders looking to balance standout consumer experiences instore and online with strong, measurable ROMI.  

Brands-only session.