ProcureCon Marketing EU 2024

04 - 05 June, 2024

Queen Elizabeth II Conference Centre, London, United Kingdom

Kylie Bishop

Head of Sponsorship Valuation Turnstile Group

As Head of Sponsorship Valuation, Kylie manages the Valuation Consultant & Analyst team across London, Sydney, and New York. Using Turnstile's methodology, Kylie is responsible for driving sponsorship valuations for brands, rights holders & investors in the sport and entertainment industry. Before Turnstile, Kylie worked in The Boston Consulting Group's Retail & Consumer Practice for 7 years in the US and UK and earned her MBA at London Business School.

CONFERENCE DAY ONE – TUESDAY 4TH JUNE 2024

5:10 PM Roundtables:

ROUNDTABLE 1: What are the best strategies to reduce “muda” (waste) in marketing processes, enhance profitability, and drive revenue growth? 

Kevin Freedman, Founder & CEO, Freedman International + Client 

 

ROUNDTABLE 2: TBC 

Ross Priestley, SVP Enterprise, Peach 

Laurent Dailloux, Z-EUR Internal Production Manager, Nestlé 

 

ROUNDTABLE 3: How can you leverage data to gain understanding on your category strategies and improve marketing effectiveness? 

 

ROUNDTABLE 4:  What are the top measurable new distribution channels beyond third-party cookies? 

 

ROUNDTABLE 5: How can international brands create end-to-end content production workflows that remove waste, increase productivity, and improve collaboration with partners? 

Fergus Ashe, Chief Commercial Officer, Screendragon + Client 

 

ROUNDTABLE 6: How can you assess the best agency compensation model that works for your business optimal standards whilst enhancing ROI? 

 

ROUNDTABLE 7: Understanding your sponsorships: How can you ensure you minimise cost and maximise value when preparing an important deal renewal or entering a new sponsorship? 

Andrew Brember, Head of Commercial, Turnstile Group 

Kylie Bishop, Head of Sponsorship Valuation, Turnstile Group + Client 

 

ROUNDTABLE 8: What are the best approaches to remain abreast of shifts in the tangible media realm, from print to promotional materials, and effectively integrate these trends into your RFP negotiations? 

Check out the incredible speaker line-up to see who will be joining Kylie.

Download The Latest Agenda