04 - 05 June, 2024
Queen Elizabeth II Conference Centre, London, United Kingdom
Kevin Freedman is CEO and founder of Freedman International. Kevin started the company in 1990, building it to a market leading position helping global brands localise and deliver international campaigns without the pain. With teams in Europe, Americas and Asia he has accumulated vast experience and expertise, advising companies in how to advertise successfully across the world and scale their global brands.
ROUNDTABLE 1: What are the best strategies to reduce “muda” (waste) in marketing processes, enhance profitability, and drive revenue growth?
Kevin Freedman, Founder & CEO, Freedman International + Client
ROUNDTABLE 2: TBC
Ross Priestley, SVP Enterprise, Peach
Laurent Dailloux, Z-EUR Internal Production Manager, Nestlé
ROUNDTABLE 3: How can you leverage data to gain understanding on your category strategies and improve marketing effectiveness?
ROUNDTABLE 4: What are the top measurable new distribution channels beyond third-party cookies?
ROUNDTABLE 5: How can international brands create end-to-end content production workflows that remove waste, increase productivity, and improve collaboration with partners?
Fergus Ashe, Chief Commercial Officer, Screendragon + Client
ROUNDTABLE 6: How can you assess the best agency compensation model that works for your business optimal standards whilst enhancing ROI?
ROUNDTABLE 7: Understanding your sponsorships: How can you ensure you minimise cost and maximise value when preparing an important deal renewal or entering a new sponsorship?
Andrew Brember, Head of Commercial, Turnstile Group
Kylie Bishop, Head of Sponsorship Valuation, Turnstile Group + Client
ROUNDTABLE 8: What are the best approaches to remain abreast of shifts in the tangible media realm, from print to promotional materials, and effectively integrate these trends into your RFP negotiations?
Check out the incredible speaker line-up to see who will be joining Kevin.
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