Kevin Eldridge is Delivery Director at Mtivity, a SaaS platform that enables brands and organisations to optimise their marketing operations and sourcing. He has spent his career in the PoS and marketing services space, starting out at a POS manufacturer, then moving into outsourced services, and more recently joining Mtivity. Across all of these roles, Kevin has consistently worked at the intersection of technology and the business, helping organisations transform the way they manage operations and sourcing. With over 15 years’ experience leading large-scale implementations, client transformations, and technology functions within client environments, Kevin specialises in driving operational efficiency, improving transparency, and delivering scalable solutions for global brands. Kevin will be facilitating a client session at ProcureCon Marketing 2025 on revolutionising PoSM operations to drive efficiency and innovation.