Izabela Kvam
Global Client Services Director FirmDecisionsIzabela Kvam joined FirmDecisions in 2015, and brings over 17 years of financial and commercial expertise gained across leading global organisations, including WPP and Dentsu. She has extensive experience managing global audit programmes, combining both client partnership and technical perspectives. Izabela plays a key role in overseeing some of FirmDecisions’ most significant global accounts, including General Motors, Jaguar Land Rover, Procter & Gamble, Reckitt, and HSBC.
Day 1 | 3rd June
Day 2 | 4th June
1:20 PM WORKSHOP: Inventory Media: An existential threat or value opportunity? What’s the debate and why is it so heated?
Expert practitioners in media planning and buying, and in agency contract management will guide you through the potentials and pitfalls of inventory media. Starting with the basics of what inventory media is and how it works, participants will explore why it is important for agencies and why some commentators believe it is an existential threat to the media ecosystem. We will then work through six steps of practical best practice which any advertiser can apply to make sure opportunity is maximised and risk minimised.
Brands-only session.
Check out the incredible speaker line-up to see who will be joining Izabela.
Download The Latest Agenda