As marketing models evolve, procurement leaders face growing pressure to ensure agency partnerships deliver business value — not just efficiency. Shifting holding company structures, misaligned contracts, and AI-driven change are challenging traditional remuneration and governance models.

This closed-door workshop brings senior marketing procurement leaders together to explore how to unlock sustainable agency value.

Key themes include:

• Re-optimising contracts and remuneration models

• Navigating creative and media value in an AI-driven landscape

• Aligning performance with effectiveness, not just cost control

• Embedding agencies within clear internal operating models

A highly interactive session focused on practical solutions and peer insight.