Izabela Kvam
Managing Director, Europe FirmDecisionsDay 1 | 3rd June
2:10 PM WORKSHOP: Unlocking Agency Value: Aligning procurement with marketing effectiveness
As marketing models evolve, procurement leaders face growing pressure to ensure agency partnerships deliver business value — not just efficiency. Shifting holding company structures, misaligned contracts, and AI-driven change are challenging traditional remuneration and governance models.
This closed-door workshop brings senior marketing procurement leaders together to explore how to unlock sustainable agency value.
Key themes include:
• Re-optimising contracts and remuneration models
• Navigating creative and media value in an AI-driven landscape
• Aligning performance with effectiveness, not just cost control
• Embedding agencies within clear internal operating models
A highly interactive session focused on practical solutions and peer insight.
Check out the incredible speaker line-up to see who will be joining Izabela.
Download The Latest Agenda