Isabel Massey

Isabel is an experienced media leader who has headed up media across the globe at Diageo for seven years. She is the chair of the World Federation of Advertisers (WFA) Media Board and Forum, one of the founding members of the Global Alliance for Responsible Media (GARM), and a member of the Cannes Lions Media Jury in 2023. She joined Diageo in 2013 as Head of Media & Futures in Europe, leading a significant transformation programme across Europe. In 2019, she led Diageo’s global media agency review, and since then, her role has expanded to cover Omnichannel Planning, Content Transformation, and overall responsibility for the Diageo Marketing Code and Digital Standards. She is an opinion leader in the broader media industry, with a particular focus on the impact of media on society.