Ian Sullivan

Ian Sullivan

Global News Business Director Link Worldwide

With over a three decades of international professional experience in the global marketing outsourcing category, Ian has vast experience and knowledge of how to deliver successful forward-thinking strategic marketing procurement processes for brands. Having owned his own marketing procurement agency, Ian has also worked on both the manufacturing and agency side and held senior operational and sales positions across the world. Ian has a unique encompassing view of the holistic approach to international marketing procurement strategies. He is an experienced speaker and contributor at many major events around the world.

Day 1 | 3rd June

4:50 PM FIRESIDE CHAT: TCO to TVO - What are the challenges that Marketing Procurement face in adding strategic value and how can data, analytics and engagement optimise brand value by elevating visibility, agency performance and internal collaboration?

  • Discover how digitisation gives procurement the visibility needed to make smarter, faster decisions — balancing cost efficiency with a stronger focus on total business value
  • Learn how advanced analytics and open engagement strengthens supplier management and agency negotiations, helping secure the right partners at the right price while delivering measurable value and brand impact
  • Explore how centralised data connects procurement with marketing and finance, enabling clearer performance measurement, enhanced growth, stronger stakeholder collaboration, and a more compelling demonstration of procurement’s contribution to deliver brand value

Check out the incredible speaker line-up to see who will be joining Ian.

Download The Latest Agenda