Fikret Fetahovic

Fikret is co-founder and Chief Production Officer at Boomerang Agency. Hailing from Yugoslavia, raised in Amsterdam, Fikret discovered his passion for advertising early on in life. Together with his brother and two friends he founded Boomerang more than a decade ago and grew the agency to 180 people before joining forces with Publicis in 2021. Under Fikrets leadership Boomerang creates cultural impact at the speed of social for global brands like Heineken, Spotify, Birra Moretti, Prime Video and Zalando. Fikret has won numerous awards, including Effies, Lovies, San, Spin and The Best Social Awards, and has taken it upon himself to usher Boomerang and Publicis into the future by embracing the metaverse.