Fergus Ashe

ROUNDTABLE 1: What are the best strategies to reduce “muda” (waste) in marketing processes, enhance profitability, and drive revenue growth? 

Kevin Freedman, Founder & CEO, Freedman International + Client 

ROUNDTABLE 2: TBC 

Ross Priestley, SVP Enterprise, Peach 

Laurent Dailloux, Z-EUR Internal Production Manager, Nestlé 

ROUNDTABLE 3: How can you leverage data to gain understanding on your category strategies and improve marketing effectiveness? 

ROUNDTABLE 4:  What are the top measurable new distribution channels beyond third-party cookies? 

ROUNDTABLE 5: How can international brands create end-to-end content production workflows that remove waste, increase productivity, and improve collaboration with partners? 

Fergus Ashe, Chief Commercial Officer, Screendragon + Client 

ROUNDTABLE 6: How can you assess the best agency compensation model that works for your business optimal standards whilst enhancing ROI? 

ROUNDTABLE 7: Understanding your sponsorships: How can you ensure you minimise cost and maximise value when preparing an important deal renewal or entering a new sponsorship? 

Andrew Brember, Head of Commercial, Turnstile Group 

Kylie Bishop, Head of Sponsorship Valuation, Turnstile Group + Client 

ROUNDTABLE 8: What are the best approaches to remain abreast of shifts in the tangible media realm, from print to promotional materials, and effectively integrate these trends into your RFP negotiations?