Federica Bowman
Global CEO Firm DecisionsFederica is FirmDecisions’s Chief Executive Officer, based in the London office. Before her appointment she was Managing Director for FirmDecisions’ global digital services. She joined FirmDecisions in 2015 from sister company Ebiquity where she was International Head of Digital for 5 and a half years. Prior to that she was Managing Director of Fox Networks, a division of Fox International Channels, Head of International Supply at Advertising.com, and held various digital media planning and buying roles at Agency Republic, i-Level, and EHS Brann.
Day 2 | 4th June
1:40 PM WORKSHOP: Inventory Media: An existential threat or value opportunity? What’s the debate and why is it so heated?
Expert practitioners in media planning and buying, and in agency contract management will guide you through the potentials and pitfalls of inventory media. Starting with the basics of what inventory media is and how it works, participants will explore why it is important for agencies and why some commentators believe it is an existential threat to the media ecosystem. We will then work through six steps of practical best practice which any advertiser can apply to make sure opportunity is maximised and risk minimised.
Brands-only session.
Check out the incredible speaker line-up to see who will be joining Federica.
Download The Latest Agenda