Ed McFadden

This workshop led by Ed McFadden, Chief Growth Officer at Decideware, dives into the transformative role of data in marketing procurement as a risk management asset in supporting your agency relationships. Spotlighting effective use of analytics, it offers a fresh perspective on identifying early signs of potential issues, fostering a culture of continuous improvement and collaboration between brands and their agencies. The focus is on practical, data-informed interventions that ensure agency relationships are not just maintained but thrive, reducing the need for reviews and the strain they place on all involved.