Ben Sarafyan

Ben Sarafyan is a marketing leader with deep expertise in driving growth for FMCG brands in shopper-focused, omnichannel environments. With a background in global agencies, he specialises in delivering data-led strategies that connect digital and physical retail, creating seamless, effective shopper journeys. Known for his collaborative, consultative approach, Ben partners closely with brands to unlock growth through integrated marketing solutions. His passion for retail, combined with a sharp understanding of consumer behaviour, makes him a trusted advisor in delivering impactful, results-driven campaigns.