Conference Day Two – Wednesday 12th June 2019
Wednesday, June 12th, 2019
•Market Research – Hosted by Jade Wigmore, Head of Marketing Procurement, Telefonica
•How to successfully execute global promotional material programs at a local level – Hosted by Mike Oxley, CEO, Prominate
•Creative – Hosted by Sun Branding Solutions
•PR – Hosted By Gosia Mierzwa, Senior Strategic Sourcing Manager, Warner Bros.
•Point of Sale – Hosted By Malin Krusvik, Head of PoS Procurement and Logistics, The Absolut Company – Pernot Ricard
•Print Management- Hosted By Benjamin Ineson, Procurement Manager - Sales & Marketing, Virgin Atlantic
FOR - Jaime Ali, Global Procurement Business Partner, Sage
AGAINST – Benjamin Ineson, Procurement Manager - Sales & Marketing, Virgin Atlantic
• Increasingly IT plays a role in marketing to customers, whether through social media, personalised email blasts, company websites and ecommerce – how do marketing and IT procurement work together without it becoming too complicated or over engineered?
• How can marketing procurement become more embedded within the technology sourcing team and processes?
• How should marketing procurement be involved in overall digital transformation?
• Overcoming internal resistance to marketing procurement processes – how can you simplify procurement hurdles and drive ease of use?