Benjamin Ineson

Procurement Manager - Sales & Marketing
Virgin Atlantic

Benjamin has been at Virgin Atlantic since 2014, and was previously at British Airways in a variety of procurement roles. He will be hosting the Print Managemnet Roundtable on 11th June, and contributing the FOR position in the Oxford Style Debate ‘IT is a more important stakeholder than Marketing in the digital transformation journey – FOR & AGAINST’ on 12th June.

Conference Day Two – Wednesday 12th June 2019

Wednesday, June 12th, 2019

4:20 PM Collaborate with your peers on your main category of interest to source practical tips to address key common challenges and opportunities:

•Market Research – Hosted by Jade Wigmore, Head of Marketing Procurement, Telefonica

•How to successfully execute global promotional material programs at a local level – Hosted by Mike Oxley, CEO, Prominate

•Creative – Hosted by Sun Branding Solutions

•PR – Hosted By Gosia Mierzwa, Senior Strategic Sourcing Manager, Warner Bros.

•Point of Sale – Hosted By Malin Krusvik, Head of PoS Procurement and Logistics, The Absolut Company – Pernot Ricard

•Print Management- Hosted By Benjamin Ineson, Procurement Manager - Sales & Marketing, Virgin Atlantic

•Experiential/events

•Sponsorship

•Social influencers

2:00 PM Oxford Style Debate: IT is a more important stakeholder than Marketing in the digital transformation journey – FOR & AGAINST

FOR - Jaime Ali, Global Procurement Business Partner, Sage

AGAINST – Benjamin Ineson, Procurement Manager - Sales & Marketing, Virgin Atlantic

• Increasingly IT plays a role in marketing to customers, whether through social media, personalised email blasts, company websites and ecommerce – how do marketing and IT procurement work together without it becoming too complicated or over engineered?

• How can marketing procurement become more embedded within the technology sourcing team and processes?

• How should marketing procurement be involved in overall digital transformation?

• Overcoming internal resistance to marketing procurement processes – how can you simplify procurement hurdles and drive ease of use?

Check out the incredible speaker line-up to see who will be joining Benjamin.

Download The Latest Agenda