Asvinder Kaur

Ash is a Global Category Manager for Brands & Communications – Corporate Relations (CR) for Shell. She is currently based in London where she is responsible for ensuring the CR agenda is translated into the right mix of CP activities across various CP delivery organisations globally, and bringing broader CP agenda and opportunities to the attention of the leadership team. Her recent focus has been on refreshing the category strategies within her portfolio (Public Relations, Experiential, Print & Fulfilment, Creative Solutions) accounting to an annual spent of c. $150 – 180M.