Anca Marc

Head of Marketing Procurement VodafoneThree

Day 1 | 3rd June

10:00 AM KEYNOTE PANEL DISCUSSION: Beyond the FTE: How AI and Agentic systems are reshaping media agency services and their commercial models

  • Explore how AI-enabled workflows and agentic systems are challenging traditional FTE-based pricing models and reshaping how marketing services are delivered
  • Learn how brands and agencies can design hybrid commercial models that balance human expertise, automation and outcome-based value
  • Discover practical ways to maintain transparency, governance and trust when measuring value in an AI-augmented delivery environment 

Check out the incredible speaker line-up to see who will be joining Anca.

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