Alex Gill

With over 20 years' of experience in B2B and B2C marketing in sectors such as technology, services and pharma/healthcare, Alex Gill leads the strategy and planning function in Europe for Harte Hanks, a global marketing services provider. He has been with Harte Hanks since 2012, working with an impressive array of market leaders such as IBM, Lenovo, Unilever, Xerox, Booking.com, and Cisco.

Alex is a big believer in placing intelligence at the heart of every strategy and customer experience. Whether it's targeting accounts or using insights on buyers to guide messaging and product features, he understands the importance of data-driven decision-making. His expertise in designing and delivering integrated, data-driven business, product, and marketing strategies has helped him deliver meaningful results for his clients.

Recently, Alex has focused on Marketing as a Service (MaaS) and its benefits for businesses worldwide. MaaS allows businesses to outsource marketing operations in order to achieve highest efficiency and cost.